The project focus on promoting supportive social norms that discourage multiple partnering, violence, and sexual coercion and promote positive health-seeking behavior by men, including male participation in health services and in the national HIV response. The implementation of project uses the social ecological model approach which acts at multiple levels to achieve individual and societal gender transformation to address the HIV epidemic. The process of transformation gender roles in the society by the project is done in three primary ways:-
The project will contribute on the reduction of new HIV/AIDS infection at community level whereby the community structure will play a role in transforming gender related issues.
Implementation location: Kibaha, Temeke and Mbeya
Special client focus: Adult men and women (Sexually active people in Tanzania.)